Human Trafficking Foundation

Billboard Campaign

Today, there are over twenty-seven million people enslaved. The Human Trafficking Foundation works aimlessly to educate the public on the injustice of human trafficking, and support to its victims. To reach a broad demographic, out-of-home advertisements were created. These billboards were created using a simple color palette, dramatic photography, and altruistic copywriting. The visual verbal synergy played an important part in these ads allowing viewers to connect on an emotional level.

Co-Creatives: Leah Tierney, Olivia Durr, & Allison Smith

For Educational Use Only