#Embodyyourcolor
Consumer Product Advertisement
Long ago, painting was not as easy as popping open a can of paint in the color of your choice. It involved buying all the ingredients and mixing the paint yourself. This fortune 500 company has been in service developing, manufacturing, and distributing various paints, coatings, and related products, since 1866. For this campaign, we wanted to shed a new light on Sherwin Williams and house paint in general. The concept was to demonstrate a correlation between one’s personality and color choice through meticulous, art-directed photography. This campaign included out-of-home billboard ads, social media presence, and an ambient component.
Ambient:
Pop-up Photo-booth
The idea was that Sherwin Williams would have a pop-up photo-booth set up in the city. One would stand behind the polaroid cut-out and pose for a photo. The camera would detect the most prominent color worn by each individual person, and use that color as the background of the photo. Each person would get two copies of their new photo; one to keep, the other they could post on the Wall of Color stationed next to the photo-booth.
Development
For Educational Use Only