American Heart Association

360 Degree Campaign

According to the AHA, cardiovascular diseases claim more lives each year than all forms of cancer and Chronic Lower Respiratory Disease combined. Some of the symptoms of a heart attack are so subtle that they can be easily disregarded. An ambient guerrilla ad campaign was created to reach as many people as possible and educate the public on the symptoms of the silent killer. The campaign consisted of transit ads, social media presence, and merchandise produced in an illustrative style.