The Anatomy of a Cocktail

Netflix Original Series Branding

A Netflix original series was created to follow a chef across the country on his endeavors to create a cocktail for each city he visited. He utilized local ingredients which made each cocktail unique. The efforts to promote the show included posters, promotional liqueur as used on the show, direct mail and billboard ads. The ads deconstructed cocktails and displayed the ingredients for the viewers. This was a creative way for the show to disclose to the viewers the ingredients used and their sources, since many spirits and liqueur do not list the ingredients on the label.